Clever Gym Ad

I stumbled upon this for Gold’s Gym. I liked it because it had a clever concept of using a person’s physical progress as a way to visualize change. It changes from “FAT” to “FIT” as the person loses weight. The bright yellow background with large black text and minimal visual elements also make it aesthetically pleasing.

My only gripe with it is that the Photoshop job  with the man’s head on “FIT” is kind of odd. They really should’ve just used real progress pictures, but I digress.

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